Omnichannel distribution in insurance is an approach to sales and marketing that provides customers with multiple channels to connect with a brokerage's products and services. This includes over the phone, walk-ins, via a broker's own website, and through other online, mobile and social applications.
The increase in technology and the changing needs of customers has led to a decline in engagement through 'traditional methods'. complementing these traditional channels with new Digital Channels will provide customers from many different demographics a 'way in' to you brokerage, in a way that suits them. Combining different channels and increasing Digital Engagement will allow the broker to increase lead oppourtunies and engage with their intended customer.
Digital channels will play an increasing role at every stage of the sales process.–Future of Commercial Broking Report - CII
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